Annual summary|carry forward and start back, 2023 annual LED industry 8 keywords

According to the data of LED listed companies in the first three quarters of 2023, among 140 listed LED/lighting companies, 64 of them realized year-on-year growth in revenue in the first three quarters, and 61 of them realized year-on-year growth in net profit in the first three quarters, accounting for about 45.71% and 43.57% of the total, respectively. Although the performance growth is still not as ideal, but the whole lighting industry has been gradually recovering.

02
Export slowdown
Polarization, under pressure to move forward

According to China Lighting and Electrical Appliance Association public data show that from January to November 2023, China's total exports of lighting products of about 50.9 billion U.S. dollars, down about 8% year-on-year, accounting for about 3% of the proportion of exports of electromechanical products. Overall, this year, the lighting industry's foreign sales show three major features:
1, the global economic recovery is weak, weakening demand led to a slowdown in exports;
2, lamps and lanterns products compared to general electric light source products, production and sales showed polarization;
3, the overseas market also shows differentiation, in the key export regions, "Belt and Road" along the market to maintain stable growth, the U.S. market is declining year-on-year, the European market is also slow to recover, hot and cold uneven performance is obvious.

In terms of key export products, LED bulbs, LED tubes, LED modules and other electric light source products, the export volume and value are weak and declining; automotive lighting, fixed lamps and lanterns, removable lamps and lanterns, solar lamps and other key lamps and lanterns products, steady growth.

03
Double 11 promotion
Traffic rebound, innovative model

Double 11 as the annual promotion festival, Ali, Jingdong, Pinduoduo and other major mainstream platforms, are unprecedented strength, the publicity of the various dimensions of the transaction data, but also more high-profile than last year. November 1 to 11, the national postal express delivery enterprises collected a total of 5,264 million pieces, an increase of 23.22% year-on-year, as can be seen, the consumer recovery is obvious.

Focusing on the lighting industry, keywords such as "smart lights", "full spectrum", "no main light", "eye health", etc., were quite popular during the Double 11 period. were quite popular during the double 11 period. In the 2023 Tmall double 11 "lamps and lanterns light source brand sales list", Rishi Lighting won the laurel, Opple Lighting, Honeywell sitting two or three, Philips, Moon Shadow (home lighting), Paulmann, Hasbara, Deer good quality, Yeelight, BenQ is divided into the fourth to tenth place. With the popularity of digitalization, new technologies, live e-commerce also shifted from sloppy to intensive cultivation, 90, 00 groups have become the backbone of consumption, but at the same time, the flow gradually peaked, the consumption tends to be rational, for the lighting companies, the power of content marketing, innovation and play, focusing on the scene of the experience is the way to break the game on the line.

04
Exhibition Carrier
"1+8+N", the whole industrial chain

Rooted in the 100 billion industrial cluster of the city of lights, facing the world's millions of accurate businessmen, Guzhen Lighting Expo has successfully held two exhibitions in spring and fall in 2023. With the positioning of "specialization, marketization and internationalization", Guzhen Lighting Expo has constructed a lighting procurement carrier with an exhibition scale of over 1.5 million square meters and 3,300 high-quality enterprises, and the main and branch venues of the two exhibitions in Spring and Autumn in 2023 have welcomed more than 550,000 professional visitors and attracted overseas buyers from 130 countries and regions to come to make purchases, and the exhibition site is crowded with business travelers and trade visitors. The exhibition site is crowded with business travelers, and the trade atmosphere is quite strong.

05
Surge of Listed Companies
Running to the capital, balanced distribution

With the registration system and the gradual maturity of the LED industry, more and more enterprises are heading to the capital market. According to incomplete statistics, as of December 31, 2023, there have been 16 LED enterprises ringing the bell to go public, the total amount of funds raised more than 22 billion yuan. From the regional point of view, this year's newly listed enterprises mainly in zhejiang, jiangsu, anhui, guangdong, beijing and Shanghai. Involved in the category of very rich, including: 2 lighting enterprise: united domain photoelectric, civil explosion photoelectric; 1 display module enterprise: the visual acoustic intelligence; 7 supporting enterprises: lilida, fine wisdom, wilco, renxin new material, xiangteng new material, a bin science and technology, shunyu precision; 6 driver IC: tayling micro, kingland wite, blue arrow electronics, new phase micro, the United States, the core of the sheng, the crystal integration.

In addition to the above successfully landed, in 2023 there are 7 LED enterprises to start IPO, has entered the counseling stage: Rui Hong Suzhou, Paulun shares, Ao Lei technology, Qingsong science and technology, HangKe photoelectric, XinYiHua, YunYingGu science and technology. But the capital market is unpredictable, the enterprise is also deeply aware of: only to maintain a steady growth curve, in order to survive the right to speak.

06
New regulations onboarding
Standards more and more, norms more and more strict

As the industry continues to mature, LED lighting standards as the inevitable basis for product design and maintenance services, but also by more and more attention. As of December 31, 2023, according to incomplete statistics, there are about 105 various types of standards implementation.

Standard improvement and implementation, marking the national departments and related institutions, in an all-out effort to promote the optimization of the industrial environment, promote R & D and innovation, standardize the development of the LED lighting industry. Especially the industry towards whole-house intelligence, cross-border integration, healthy light effect and other new directions, which puts forward the standard more segmented, more specialized new requirements. This year, this series of standards, involving a wide range of areas and more delicate, including finished lamps and accessories, educational lighting, multi-functional poles, intelligent lighting systems, automotive lighting, solar lighting, special lighting, landscape lighting and so on. There is no lack of standards for emerging segments such as drone lighting, stage lights, fish lights, masterless lights, and crop breeding gas pedals.

07
Automotive Applications
Continuous growth, program upgrade

In 2023, China's automobile production and sales were completed 30.161 million and 30.094 million respectively, up 11.6% and 12% year-on-year, with production and sales ranking first in the world for 15 consecutive years. Among them, the production and sales of new energy completed 9.587 million and 9.495 million respectively, with year-on-year growth of 35.8% and 37.9%, and the market share reached 31.6%.

With the car in the lighting, display, intelligent, immersive experience of the rapid progress, so that the car light field, has become a lot of LED enterprises to seize the new track. This year, in addition to the Huayu vision, star shares, Koboda and other professional brands, Ruifeng photoelectric, Dongshan Precision, overclocking three, Koboda, back to the day of new materials, wei time electronics, yatron electronics and so on more than 20 enterprises, has been involved in the field of automotive light. Among them, Huayang Group, Hongli Zhihui, Foshan Lighting, Deppon Lighting, Starlight shares, will be automotive lighting, and even around the Internet of Things application scenarios as a key development strategy. Not only the industry lively, technology giants such as Huawei, millet is also building automotive lighting ecosystem. Huawei asked the world M9, millet car debut one after another, more so that the field of automotive light continues to create explosive points.

08
Cross-border new energy
Category matrix, seize the blue ocean

LED lighting has entered a stable period, 2023 is a continuous involution, and the rapid rise of photovoltaic energy storage market, so that LED enterprises have cross-border layout energy storage plate, expanding the category matrix. For example, azure lithium core, wood forest forest, million run technology, song sheng shares, mao shuo power supply, infinite, haorsai, overclocking three, starlight shares, love grams shares, etc., has entered the field of photovoltaic energy storage, looking for new growth opportunities. Part of the enterprise has been in a short period of time, realize the rapid growth of energy storage business; and the other part of the enterprise, energy storage business is still in its infancy, with a large number of R & D and resources injected, but also let the future growth is full of expectations.

For example, so far in the first quarter, Mulinson overseas PV energy storage product demand is high, orders from European customers.
Abbyson has made new energy solutions a strategic investment in order to solve the problem of customers not being able to use display equipment properly due to power shortages in Southeast Asia and Africa. Howell's energy storage project, after joining the New Energy Vehicle National Big Data Alliance, has been in Hebei, Shanxi, Shandong, Fujian and many other places, for the construction and operation and maintenance of the power exchange station and heavy truck industry base.

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